WishWell turns your residents’ birthdays into a year-round, automated fundraiser for a shared cause. No events. No volunteers. $250 guaranteed in year one.
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The PAP Corps is a network of 40+ retirement-community chapters. Their residents wish each other happy birthday, donate a dollar per wish, and every single dollar goes directly to cancer research at the Sylvester Comprehensive Cancer Center. They raise over $350,000 a year collectively — and they do it with no events, no chasing donors, and no staff overhead.
WishWell is the software that makes this model available to every retirement community. You don’t need a national organization, a dedicated fundraising team, or a big resident base. 50 neighbors is enough.
Walks, galas, raffles, and silent auctions are great — but they concentrate revenue into a few stressful weeks of the year, exhaust volunteers, and leave long quiet months where nothing is coming in for your cause.
WishWell isn’t a replacement for your annual gala. It’s the passive layer underneath it: consistent, recurring income generated every quarter by the birthdays already happening in your community, with no extra staff time.
Three steps. We handle the setup. Your residents do the fun part.
Book a free 30-minute call. We create your account, import your residents, pick your cause (e.g. cancer research), and brand it for your community.
Every quarter, residents see whose birthdays are coming up and send short well-wishes with a small donation for each one.
On their birthday, every resident gets a physical card signed by their neighbors. 100% of donations go to your chosen cause.
If your community doesn’t raise it, we donate the difference out of our own pocket. No fine-print games.
Limited-time promotion. Guarantee applies to new accounts during the promotion period.
Traditional community fundraisers — raffles, bake sales, walks — lean hard on a small group of volunteers and generate unpredictable one-off income. WishWell is passive: every quarter, residents are shown whose birthdays are coming up in the community, send a short well-wish with a small donation, and a real birthday card arrives for every celebrant. Staff do nothing ongoing.
Facebook fundraisers were built for individuals, not communities. They require each resident to set one up, route money through Meta with payout delays, and leave the community with no donor data. WishWell runs community-wide, keeps donations in your account, and keeps every donor record with you.
Communities average about $50 per resident per year. A community of 150 residents raises roughly $7,500/year automatically. The PAP Corps — a retirement community-based model — raises over $350,000/year across 40+ chapters for cancer research entirely through birthday wishes.
They don't have to. We set up WishWell for your community. Residents can participate by mail, in-person on a tablet at the community center, or online — whatever works. Our team handles all the technology on the back end.
Yes. You pick the cause. Many retirement communities choose cancer research (like the PAP Corps model), Alzheimer's research, veterans' causes, or their community foundation. Funds go directly to the charity you select.
Book a free 30-minute discovery call. We’ll set up WishWell for your community live on the call, pick your cause, and get you raising money by the end of the week.
$250 guaranteed in year one · No monthly fee · We do the setup