Donor Marketing Program (DMP)
Along with a fully automated fundraising program, WishWell provides a fully automated Donor Marketing Program (DMP) that educates your donors about your new fundraising mechanism, so that they will start using it as soon as possible. The program includes emails directly to the donors that you imported into the system, as well as templated social media posts that you can edit as you like to help promote WishWell to your broader community. Donors that self-register after WishWell is enabled will get the same series of educational emails after registering as well. New donors take only 2 minutes to register their account with WishWell!
Along with the initial stream of emails, we'll send an email to all of your members/donors and you on a quarterly basis to let them know how much was donated last quarter (by them individually, and the entire community) and to encourage them to keep giving and to share WishWell with others in the community that haven't engaged with it yet.
You are more than welcome to promote WishWell above and beyond the what the DMP does, but it is not necessary to achieve an increase in your donations.
Below is the list of emails that you and your donors will get, so you know what is included.
Subject: The PAP Corps has partnered with WishWell!
Sarah,
I am so thrilled to announce that the PAP Corps has partnered with WishWell to make sending wishes and giving donations easier than ever!
Every quarter, you'll get an email with a link to a page where you can search through our members with upcoming birthdays and select those you want to wish well. You can view the page here: wishwell.ai/makewishes. Donate $1 per member via credit card, and your friends will get a card on their birthday with your name on it.
Here's a short video demonstration of the process: wishwell.ai/wishestutorial.
WishWell was built by OneGift, and, like us, they are committed to fostering the spirit of generosity and community. Head over to onegift.ai to learn more!
If you have any questions or you don't want to receive these emails, you can reply to this email or contact experience@onegift.ai.
Happy Giving!
The PAP Corps
Day 7
Subject: 🎁😊 A New Way to Make Birthday Wishes Even More Special!
Email:
John,
We're thrilled to introduce a brand-new tool called WishWell that allows us to celebrate birthdays while supporting our shared cause. Now, every birthday wish comes with a bigger impact.
It's super simple! Every quarter, you'll get a notification of whose birthdays are coming up in our community. Then, in five minutes or less, you simply select the people that you want to wish well and donate $1 for each wish. WishWell will then deliver birthday cards via environmentally-friendly e-cards with a list of all the names of the people who donated!
You can learn more by watching this short video wishwell.ai/why or by checking out onegift.ai/resources/how-to-make-well-wishes-online.
Feel free to reach out with any questions or comments.
Happy Giving!
Your Habitat For Humanity Team!
Day 14
Subject: 🎁😊 We can't wait for your wishes!
Email:
Jerry,
We just wanted to check in again to share our resources page that will answer any questions you have about the WishWell program. It's a super easy way to give back and engage with your community, and we hope you'll make your birthday wishes with us :)
You can learn more at: https://onegift.ai/resources
Or by checking out our YouTube channel at: https://youtube.com/@onegift
Feel free to reach out with any questions or comments.
Happy Giving!
Your Make A Wish Team!
Learn more about WishWell and OneGift: https://www.onegift.ai
Day 21
Subject: 🎁😊 Small donations make a big impact!
Email:
Stephanie,
Just another quick check-in to make sure you don't have any questions about WishWell? We know that new fundraisers can feel a bit, well, new! But we promise that this will be a super easy way to give both to your community and St. Jude's :-)
We hope you will join this new fundraiser and please please please feel free to reach out with any questions or comments.
Happy Giving!
Your St. Jude's Team!
Learn more about WishWell and OneGift: https://www.onegift.ai
Day 28
Subject: 🎁😊 Who wouldn't donate $1 for their friend's birthday?
Email:
Zach,
It seems crazy to think that just a few small donations can have a big impact, but donating just a few dollars a year for your friend's birthdays can make all the difference. We've seen charities that use WishWell get 10%, 15%, even 20% bumps in their annual donations. You can help by making just a few wishes today! Head over to: http://wishwell.ai/makeawish to start, and make sure to share with those that haven't yet heard of the new program.
Happy Giving!
Your Save The Children Team!
Learn more about WishWell and OneGift: https://www.onegift.ai